The Care Industry Imperative

I’ve met with over 100 in-home care providers since founding HoneyCo, and every single one of them wants to consistently deliver quality care to their clients at accessible rates. But this is nearly impossible to do when the average annual Caregiver turnover rate is 60%.

In the past, these companies could either risk spending themselves out of business by adding supervisors and increasing wages, or pricing themselves out of the market by raising prices. Today, technology can improve service quality and operations without breaking the bank, and HoneyCo makes it easy.

Here’s what we’re doing and why we think it’s a game changer.

It’s Backwards Right Now, But It Won’t Be

Life happens in real-time. Yet, professional care is scheduled. This paradigm will change with technology adoption. Currently, companies are overburdened with recruiting and managing Caregivers, assessing prospective clients, quality checking, and carrying out administrative tasks. The results are standardized, batched processes rather than need-responsive care.

HoneyCo turns the status quo on its head by adding real-time insights to prompt on-demand care. Data driven client status updates notify Care Coordinators to contact clients and family members to suggest additional services as needs are detected.

Better Information, Better Care

Evidence-based care is a growing trend among providers, and with good reason. Prescribing care plans on quantitative information greatly improves the quality of care without unnecessary cost to the client. Until now, data has been collected by the Care Coordinator during the care assessment, and intermittently from Caregivers. This is like prescribing care based on someone’s Facebook updates: subjective, sporadic, and without actionable insight.

Today, HoneyCo provides empirical data to Caregivers, Care Coordinators, and family members to get everyone on the same page when updating a care plan. HoneyCo communicates what’s happening in the home, even in-between care visits. Trend analysis of sleep duration, active minutes in the home, restroom frequency, and other insights are at the fingertips of everyone involved. The result is the right amount of care, at the right time.

There’s too much at stake to continue business as usual. According to AARP, in two years 117 million people in America will need assistance. In-home care is essential to meet the growing need, but without technology adoption the industry will under-deliver. Success depends on low-cost, non-invasive technology to automate empirical data collection and coordinate real-time services. Without it, we risk failing everyone to whom we owe everything.

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